Pia's Gems was a dream conceived by Lei B Reyes who growing up was passionate about jewelry. Emigrating from the Philippines, she landed in New York City where she sealed her first job in the industry at Rosenthal Jewelry. From there, she developed her knowledge of style and design within the business, eventually moving to Chicago in the 1980's to become the senior buyer at S.A. Peck & Company. Ultimately Lei opened her own quaint shop Pia's Gems in 1996, a trusted family owned and operated business specializing in the art of jewelry. Her legacy continues thru her son Arie and daughter Pia.